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Broadcasting his first titles on social networks, he quickly built up a large audience and enjoyed his first success, “Crank That (Soulja Boy)”, from Da Album Before Da Album in 2007. The title propels him number 1 on the Billboard, earns him a Grammy nomination in the “best rap song” category. Follows the album which is a nod to his digital journey. Certified platinum disc, it is positioned in fourth place on the American Billboard in 2007. Its successor, iSouljaBoyTellEm, was released in 2008. The DeAndre Way was released in 2010. The single which is extracted from it, "Pretty Boy Swag", reached the 34th position from the Billboard. Between 2011 and 2015, the rapper intensified his production by releasing many mixtapes: 1Up, Juice, Gold on Deck (recorded with Lil Keis), 50/13, Domo and Mario Vs. the World (with Young L), Obey, Juice II or King Soulja 1, 2 and 3. In 2015, he finally released his fifth album, Loyalty. He then resumed with the same intensity as before his production of mixtapes, notably with Young Drako in 2018 and Swag 3 in 2020.

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