Ninho, pseudonym of William Nzobazola, born April 2, 1996, is a French rapper. After releasing 4 mixtapes, he released his first studio album, entitled As planned, September 8, 2017. The album ranks number one in France merged sales (physical, downloads and streaming) the week of September 15, 2017 with 30 843 equivalent sales4 and is certified platinum triple disc with more than 300 000 equivalent sales. Among the titles of the album, Caramelo was removed from all legal streaming platforms because its instrumental part was similar to that of the song Anything You Synthetise of The American Dollar. On March 22, 2019, Ninho released his album Destiny, 1 year after his previous project titled MILS 2.0. Destin includes 18 pieces including 7 in collaboration with other artists such as Niska, Dadju or Jul. Two days before its release, on March 20th, Ninho set up in collaboration with Deezer some treadmills in front of Gare Saint-Lazare allowing fans or passers-by to listen to 4 unreleased songs while walking at normal rhythm. The day before the release of Destin, the video clip of "Paris is magic" comes out on YouTube and exceeds one million views in less than 7 hours, which is well above the average sales of French rap albums, after a weekend only. According to studies, it could reach 50,000 sales in less than a week and quickly reach the gold record, 3 days after the release of Destin, Ninho cumulated 26,578 sales.
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